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2012

Yannopoulou, N., Moufahim, M., Bian, Xuemei (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies, 17th to 19th August, 2012, Bangkok, Thailand. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30412)

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