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Number of items: 3.

C

Chen, Yu-Hsin, Liu, Yu-Lun, Nguyen, Dung Minh (2026) “Mentor or friend?” the impact of virtual influencers' social roles on brand endorsement. Asia Pacific Journal of Marketing and Logistics, . ISSN 1355-5855. E-ISSN 1758-4248. (doi:10.1108/APJML-01-2026-0159) (KAR id:116262)

D

Doran, Desmond, Grant, Kevin, Phan, Thuy Chung (2025) Luxuring Branding for MBA programmes: A Study of Executive Education in the United Kingdom. Asia Pacific Journal of Marketing and Logistics, 37 (10). pp. 2939-2955. ISSN 1746-5648. E-ISSN 1355-5855. (doi:10.1108/APJML-05-2024-0620) (KAR id:108893)

Y

Yu, W., Ramanathan, R. (2012) Managing strategic business relationships in retail operations: Evidence from China. Asia Pacific Journal of Marketing and Logistics, 24 (3). pp. 372-393. ISSN 17465648 (ISSN). (doi:10.1108/13555851211237876) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:50431)

This list was generated on Mon Oct 19 08:08:56 2026 BST.