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Managing strategic business relationships in retail operations: Evidence from China

Yu, W., Ramanathan, R. (2012) Managing strategic business relationships in retail operations: Evidence from China. Asia Pacific Journal of Marketing and Logistics, 24 (3). pp. 372-393. ISSN 17465648 (ISSN). (doi:10.1108/13555851211237876) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/13555851211237876

Abstract

Purpose â?? The purpose of this paper is to investigate how to manage business relationships in retail operations. In particular, this study examines the links between business relationships with principal stakeholders, operations strategy, and performance. Design/methodology/approach â?? Drawing upon the stakeholder theory, this study employs a path analytic framework to understand the effects of business relationships on retail operations strategy and performance for a sample of retail companies in China. Findings â?? The findings indicate that good relationships with customer and supplier could enable retailers to be more efficient in developing quality and flexible strategies, and that low cost and flexible strategies, in turn, influence business performance. However, the results suggest that the vital role that the Chinese government played in economic activities in the 1980s and 1990s has diminished gradually. It is appropriate to treat the good relationship with government bodies as a necessary, but not sufficient, condition for retail success in China. Originality/value â?? This study seems to be the first in investigating the effects of business relationships on operations strategy and performance applying a stakeholder theory perspective © Emerald Group Publishing Limited.

Item Type: Article
DOI/Identification number: 10.1108/13555851211237876
Additional information: Unmapped bibliographic data: LA - English [Field not mapped to EPrints] J2 - Qual. Res. Organ. Manag. [Field not mapped to EPrints] AD - Norwich Business School, University of East Anglia, London, United Kingdom [Field not mapped to EPrints] AD - Department of Business Systems, University of Bedfordshire Business School, Luton, United Kingdom [Field not mapped to EPrints] DB - Scopus [Field not mapped to EPrints]
Uncontrolled keywords: Business relationships, China, Performance management, Retail operations strategy, Retailing, Stakeholder theory, Strategic management
Subjects: H Social Sciences > HF Commerce > HF5351 Business
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Wantao Yu
Date Deposited: 09 Sep 2015 13:56 UTC
Last Modified: 29 May 2019 15:59 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/50431 (The current URI for this page, for reference purposes)
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