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Czinkota, M. and Kaufmann, Hans Ruediger (2015) Rounding out the Marketing Discipline’s Customer Support Function with the Integration of Curative International Marketing. In: Always Ahead im Marketing. Springer, pp. 117-127. ISBN 978-3-658-09029-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58153)

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