Rounding out the Marketing Discipline’s Customer Support Function with the Integration of Curative International Marketing

Czinkota, M. and Kaufmann, Hans Ruediger (2015) Rounding out the Marketing Discipline’s Customer Support Function with the Integration of Curative International Marketing. In: Always Ahead im Marketing. Springer, pp. 117-127. ISBN 978-3-658-09029-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58153)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Book section
Subjects:	H Social Sciences
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Michael Czinkota
Date Deposited:	25 Oct 2016 14:46 UTC
Last Modified:	17 Aug 2022 11:01 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/58153 (The current URI for this page, for reference purposes)

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Czinkota, M..

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