Browse by Journal
Jump to: C
Number of items: 1.
C
Cappellini, Benedetta, Hosany, S., Yen, Dorothy, Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: 2016 Global Marketing Conference at Hong Kong Proceedings. 2016 GMC at Hong Kong Proceedings. (413). Global Alliance of Marketing & Management Associations (doi:10.15444/GMC2016.04.05.02) (KAR id:70536) |