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Working with Volunteer Fundraisers

McKinley Freeman, Tyrone and Breeze, Beth (2022) Working with Volunteer Fundraisers. In: Shaker, G.G. and Tempel, E.R. and Nathan, S.K. and Stanczykiewicz, B., eds. Achieving Excellence in Fundraising. Wiley. ISBN 978-1-119-76375-8. (KAR id:98419)


Through their freely chosen and uncompensated involvement, volunteers embody passion and commitment to the cause, which is inspirational to potential donors and adds special value to fundraising efforts. Volunteers can offer practical help with fundraising tasks and linkages to prospective donors. This chapter will help you understand the strategic role and value of volunteer fundraisers, distinguish two main types of volunteer fundraisers (staff-driven and supporter-driven), learn about volunteer trends, and gain insight about volunteer motivations. You will also learn about six steps to successfully involve volunteers in all stages of the fundraising cycle: (1) determining what kind of volunteer help your organization needs; (2) Identifying and recruiting volunteer fundraisers; (3) welcoming and developing volunteers; (4) ensuring meaningful engagement; (5) managing performance; and (6) recognising and retaining your fundraising volunteers. Volunteers are a vital source of creativity and connection to local communities. Following the advice in this chapter will help you to maximize the success of your fundraising programs by enabling you to recruit, reward and retain them for your organization.

Item Type: Book section
Uncontrolled keywords: Volunteers, Volunteer management, Fundraising, Fundraisers
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV40 Charities
Divisions: Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research
Funders: University of Kent (
Depositing User: Beth Breeze
Date Deposited: 27 Nov 2022 21:42 UTC
Last Modified: 29 Nov 2022 14:00 UTC
Resource URI: (The current URI for this page, for reference purposes)

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