Working with Volunteer Fundraisers

Through their freely chosen and uncompensated involvement, volunteers embody passion and commitment to the cause, which is inspirational to potential donors and adds special value to fundraising efforts. Volunteers can offer practical help with fundraising tasks and linkages to prospective donors. This chapter will help you understand the strategic role and value of volunteer fundraisers, distinguish two main types of volunteer fundraisers (staff-driven and supporter-driven), learn about volunteer trends, and gain insight about volunteer motivations. You will also learn about six steps to successfully involve volunteers in all stages of the fundraising cycle: (1) determining what kind of volunteer help your organization needs; (2) Identifying and recruiting volunteer fundraisers; (3) welcoming and developing volunteers; (4) ensuring meaningful engagement; (5) managing performance; and (6) recognising and retaining your fundraising volunteers. Volunteers are a vital source of creativity and connection to local communities. Following the advice in this chapter will help you to maximize the success of your fundraising programs by enabling you to recruit, reward and retain them for your organization.