Exploring Intention to Stay in Smart Accommodation: a Consumption Value Perspective

This paper pursues two objectives: 1) to explore the perceived value of smart accommodation and the factors contributing to it, and 2) to examine the role of perceived value in driving intention to stay in smart accommodation in the future. Based on data collected from 430 smart home users, the analysis of the research model showed that perceived value for the price, control over experience, perceived usefulness and external control determine the functional value of smart accommodation. Emotional value is determined by perceived sustainability, control over experience, entertainment experience, aesthetics, and perceived playfulness, and it was negatively associated with perceived surveillance. Functional and emotional value correlate with intention to stay. These findings contribute to the literature by identifying the potential drivers of staying in smart accommodation, explaining the utilisation of smart home technologies in non-personal home settings and investigating the applications of innovative technologies for transforming service propositions in the post-pandemic world.