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MUBI and the Curation Model of Video on Demand

Frey, Mattias (2021) MUBI and the Curation Model of Video on Demand. Palgrave Macmillan ISBN 978-3-030-80075-8. E-ISBN 978-3-030-80076-5. (doi:10.1007/978-3-030-80076-5) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:89815)

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Subscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data to connect users to content, there is another significant, relatively unexamined model: curation-style services such as BFI Player, IFC Unlimited, the Criterion Channel or MUBI — the latter, which forms the focus of this book, claims to be the world's most subscribed independent video on demand service. These platforms take advantage of common anxieties about algorithms, cultural surplus and filter bubbles to promote discovery, human-generated recommendations and quality over quantity of content. Deploying an original, holistic methodology that includes analysis of technological affordances, marketing rhetoric, business models, interviews with company executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the market. Ultimately, MUBI offers film, media and business scholars an instructive example of the fate of art cinema and media diversity in a digital culture increasingly dominated by a few giant tech companies.

Item Type: Book
DOI/Identification number: 10.1007/978-3-030-80076-5
Subjects: P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
Q Science > QA Mathematics (inc Computing science) > QA 76 Software, computer programming, > QA76.76 Computer software > QA76.76.I59 Interactive media, hypermedia
Divisions: Divisions > Division of Arts and Humanities > School of Arts
Signature Themes: Future Human
Funders: Leverhulme Trust (
Depositing User: Mattias Frey
Date Deposited: 17 Aug 2021 06:39 UTC
Last Modified: 12 Jul 2022 10:41 UTC
Resource URI: (The current URI for this page, for reference purposes)
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