Working towards Sustainable Innovation for Green Waste Benefits: The Role of Awareness of Consequences in the Adoption of Shaded Cocoa Agroforestry in Ghana

Drawing on the awareness of consequence literature, this paper unpacks how the awareness of the consequences of full-sun cocoa production can encourage farmers to adopt shaded cocoa agroforestry that preserves the land and favours better cocoa farm waste management. Using Ghana as a case study, the paper provides distinctive insights on how shaded cocoa agroforestry systems provide sustainable yields in the medium- to long-term, relative to unshaded systems. We also find that cocoa farmers’ awareness of consequences about the effects of undertaking unshaded cocoa production could make individual farmers exhibit pro-environmental behaviour, leading to the adoption of cocoa agroforestry systems that help preserve soil fertility and improve waste management. We recommend that the utilization of awareness of consequence protocols, coupled with the efficient diffusion of information on the benefits of agroforestry in terms of waste management and environmental improvements to the cocoa farmers, could increase the adoption of shaded cocoa

production regimes in Ghana.