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Fundraising as organisational knowing in practice: Evidence from the arts and higher education in the UK

Herrero, Marta, Kraemer, Simone (2020) Fundraising as organisational knowing in practice: Evidence from the arts and higher education in the UK. International Journal of Nonprofit and Voluntary Sector Marketing, . ISSN 1465-4520. (doi:10.1002/nvsm.1673) (KAR id:82120)


This paper argues for the centrality of organisational practices in occupational learning with a case study of fundraising in the non‐profit UK's arts and higher education sectors. Despite the need to increase charitable giving to non‐profit organisations, little is known about the work, fundraisers must do in order to carry out their jobs. We argue that fundraisers develop strategic understandings and competences within organisational environments, which they put into practice in their relationships with stakeholders within and outside the organisations where they work. Our findings suggest that one of the main ways in which fundraisers learn is by negotiating and surmounting obstacles both internally, within their organisational environments and externally, around the perception of fundraising as a profession. We thus argue for the importance of establishing a “fundraising culture” within organisational environments; a shared organisational competence where fundraising is practiced as a legitimate and strategic type of practice.

Item Type: Article
DOI/Identification number: 10.1002/nvsm.1673
Uncontrolled keywords: arts; fundraising; higher education; knowing‐in‐practice; professionalisation
Subjects: L Education
Divisions: Central Services > Office of the Vice-Chancellor
Depositing User: Simone Kraemer
Date Deposited: 15 Jul 2020 10:40 UTC
Last Modified: 04 Mar 2024 19:20 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Kraemer, Simone.

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