Witcher, Barry J., Chau, Vinh Sum (2016) 策略管理 – Strategic Management: Principles and Practice (Chinese Adaptation). Cengage Asia Learning, Taiwan ISBN 978-986-5632-72-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:75968)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: https://www.tunghua.com.tw/portal_b9_page.php?butt... |
Abstract
兩位作者從地方到全球層面進行觀察，並運用企業和個人現實生活中的例子，提供策略管理之最新觀點。本書對於策略管理提供實用且發人深省的分析，以及如何能善加利用。適用於研究、教學與實務的模型，涵蓋策略形成與其執行管理。「競爭觀點」確保學生掌握學術、產業或政府領導人等在今日所面臨的問題。範例包括阿里巴巴、聯邦快遞、Google以及豐田汽車等全球知名公司，從這些公司的作法來理解本書理論。全書涵蓋熱門話題，如道德和策略、動態能力和策略實踐。
| Item Type: | Book |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Leadership and Management |
| Depositing User: | Vinh Chau |
| Date Deposited: | 23 Aug 2019 10:32 UTC |
| Last Modified: | 10 Mar 2024 12:07 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/75968 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Chau, Vinh Sum.
| Creator's ORCID: |
 https://orcid.org/0000-0002-4030-8953
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