The negative campaigning in Rochester and Strood may have long-lasting implications for attitudes towards people and the poor

What impact may the Rochester and Strood campaign, which was primarily about immigration and its impact on the welfare system, have on the way its citizens perceive and interact with one another? Trude Sundberg looks at the research and argues that political campaigns coloured by anti-person sentiments potentially have a long-lasting negative impact on citizens’ concern towards the living conditions of others in their community, particularly impacting their judgement of the poor and negativity towards people.