College Student Literacy of Food Animal Slaughter in the United States

Despite the growing influence of food justice and conscious consumption in Western society, Westerners exhibit limited knowledge of non-human animal oppression in the food system. This study asked students in seven classes of

Introduction to Sociology offered in a private New Jersey university to estimate

how many non-human animals are killed for food every year in the United States.

Although students had been exposed to reading and lecture material covering

speciesism and non-human animal oppression in the food system, results demonstrate major variation in student retention and awareness. Most students (66%)

severely underestimated the magnitude of killing; the median response was just

65 million while the bottom 10% of responses averaged a guess of 24 667. Exam

grade was slightly correlated with student responses, but gender was not. These

findings support existing research on consumer ignorance and social psychological theories that predict cognitive barriers to understanding large-scale suffering,

alerting educators and policymakers to the difficulties in raising food literacy