Community participation in ecotourism and its effect on local perceptions of snow leopard (Panthera uncia) conservation

Local support and involvement is often essential for effective wildlife conservation. This study assessed the impact of local involvement in ecotourism schemes on perceptions of wildlife, promotion of conservation action, types of values that communities placed on wildlife, and contexts in which wildlife are considered to be most valuable. The study used qualitative semi-structured interviews conducted in seven villages in Ladakh, India, which is an important region of snow leopard (Panthera uncia) habitat. Results indicated that in these communities, ecotourism-based interventions encourage more positive perceptions of wildlife species, in particular the snow leopard. Achieving change in community perceptions of wildlife is key when implementing ecotourism schemes to enable more effective conservation, as well as generating local awareness and value for wildlife toward problematic keystone species such as the snow leopard, which are frequently the focus of human-wildlife conflict.