Skip to main content

Product architecture and product market internationalization: A conceptualization and extension

Burton, Nicholas, Nyuur, Richard B., Amankwah-Amoah, Joseph, Sarpong, David, O'Regan, Nicholas (2020) Product architecture and product market internationalization: A conceptualization and extension. Strategic Change, 29 (1). pp. 47-55. ISSN 1086-1718. (doi:10.1002/jsc.2309) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:71172)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
https://doi.org/10.1002/jsc.2309

Abstract

Designing a modular product architecture and corresponding organization design may enable firms to internationalize more effectively and efficiently. Open and closed, integrated, and modular product architectures may be associated with increasing product market and firm internationalization. We postulate that the more open and modular the product architecture, the easier product market internationalization becomes. We hypothesize that an open and modular product architecture may permit international product markets to become “components” within a strategy of “modular internationalization.”

Item Type: Article
DOI/Identification number: 10.1002/jsc.2309
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 17 Dec 2018 10:19 UTC
Last Modified: 08 Oct 2021 15:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/71172 (The current URI for this page, for reference purposes)
Amankwah-Amoah, Joseph: https://orcid.org/0000-0003-0383-5831
  • Depositors only (login required):