Burton, Nicholas, Nyuur, Richard B., Amankwah-Amoah, Joseph, Sarpong, David, O'Regan, Nicholas (2020) Product architecture and product market internationalization: A conceptualization and extension. Strategic Change, 29 (1). pp. 47-55. ISSN 1086-1718. (doi:10.1002/jsc.2309) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:71172)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
| Official URL: https://doi.org/10.1002/jsc.2309 |
Abstract
Designing a modular product architecture and corresponding organization design may enable firms to internationalize more effectively and efficiently. Open and closed, integrated, and modular product architectures may be associated with increasing product market and firm internationalization. We postulate that the more open and modular the product architecture, the easier product market internationalization becomes. We hypothesize that an open and modular product architecture may permit international product markets to become “components” within a strategy of “modular internationalization.”
| Item Type: | Article |
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| DOI/Identification number: | 10.1002/jsc.2309 |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Joseph Amankwah-Amoah |
| Date Deposited: | 17 Dec 2018 10:19 UTC |
| Last Modified: | 05 Nov 2024 12:33 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/71172 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Amankwah-Amoah, Joseph.
| Creator's ORCID: |
 https://orcid.org/0000-0003-0383-5831
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