Tonkin, Emma, Wilson, Annabelle M., Coveney, John, Henderson, Julie, Meyer, Samantha B., McCarthy, Mary, O’Reilly, Seamus, Calnan, Michael .W., McGloin, Aileen, Kelly,, Edel, and others. (2019) Food-system actors’ perspectives on trust: an international comparison. British Food Journal, 121 (25). pp. 561-573. ISSN 0007-070X. (doi:10.1108/BFJ-05-2018-0291) (KAR id:69071)
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Official URL: https://dx.doi.org/10.1108/BFJ-05-2018-0291 |
Abstract
Purpose
This international comparison study compares the perspectives of actors who contribute to trust in
the food system in four high income countries which have diverse food incident histories: Australia,
New Zealand (NZ), the United Kingdom (UK) and the Island of Ireland (IOI), focusing on their
communication with the public, and their approach to food system interrelationships.
Approach
Data were collected in two separate studies; the first in Australia, New Zealand and the United
Kingdom (Study 1), and the second on the Island of Ireland (Study 2). In-depth interviews were
conducted with media, food industry and food regulatory actors across the four regions (n=105
Study 1; n=50 Study 2). Analysis focused on identifying similarities and differences in the
perspectives of actors from the four regions regarding the key themes of communication with the
public, and relationships between media, industry and regulators.
Findings
While there were many similarities in the way food system actors from the four regions discussed
(re)building trust in the context of a food incident, their perceptions differed in a number of critical
ways regarding food system actor use of social media, and the attitudes and approaches towards
relationships between food system actors.
Originality
This paper outlines opportunities for the regions studied to learn from each other when looking for
practical strategies to maximise consumer trust in the food system, particularly relating to the use of
social media and attitudes toward role definition in industry-regulator relationships.
Item Type: | Article |
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DOI/Identification number: | 10.1108/BFJ-05-2018-0291 |
Uncontrolled keywords: | Food; food system; food scare; consumer; trust; social media |
Subjects: | H Social Sciences |
Divisions: | Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research |
Depositing User: | Michael Calnan |
Date Deposited: | 12 Sep 2018 09:31 UTC |
Last Modified: | 05 Nov 2024 12:30 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/69071 (The current URI for this page, for reference purposes) |
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