Skip to main content
Kent Academic Repository

The role of non-market strategies in establishing legitimacy: The Case of Service MNEs in emerging economies

Rodgers, Peter, Stokes, Peter, Tarba, Shlomo, Khan, Zaheer (2019) The role of non-market strategies in establishing legitimacy: The Case of Service MNEs in emerging economies. Management International Review, 59 (4). pp. 515-540. ISSN 0938-8249. E-ISSN 1861-8901. (doi:10.1007/s11575-019-00385-8) (KAR id:68552)

PDF Publisher pdf
Language: English


Download this file
(PDF/640kB)
[thumbnail of Rodgers2019_Article_TheRoleOfNon-marketStrategiesI.pdf]
Preview
Request a format suitable for use with assistive technology e.g. a screenreader
PDF Author's Accepted Manuscript
Language: English

Restricted to Repository staff only
Contact us about this Publication
[thumbnail of MIR postreview2018.pdf]
Official URL:
http://dx.doi.org/10.1007/s11575-019-00385-8

Abstract

In this article, we examine the mechanisms of corporate political activity of service multinational enterprises (SMNEs) operating in an emerging economy. Reporting the findings of qualitative interviews with key decision-makers in Ukraine, the article illuminates how SMNEs operating in turbulent institutional contexts can enact various corporate political strategies, which include social responsibility activities to mitigate the market costs and develop legitimacy. The findings elucidate how government agencies and institutions may also invoke corporate social responsibility (CSR) as a strategy. The article makes key contributions, firstly, it underscores the complementary dynamics between CPA and CSR strategies in host markets characterised by weak and incomplete institutions. Secondly, the article contributes to the relatively underexplored nature of service sector MNEs operating in such institutional contexts.

Item Type: Article
DOI/Identification number: 10.1007/s11575-019-00385-8
Uncontrolled keywords: Non-market strategies, corporate political activity (CPA); corporate social; responsibility (CSR), service MNEs; emerging economy; legitimacy
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Zaheer Khan
Date Deposited: 14 Aug 2018 08:50 UTC
Last Modified: 08 Jan 2024 21:49 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/68552 (The current URI for this page, for reference purposes)

University of Kent Author Information

  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.