Masculine Honour Leads to Greater Reputational Concerns about Gender Conformity

To date, masculine honour beliefs have been studied in the context of insults, threats and moral transgressions, and almost exclusively linked to aggressive emotions (e.g., anger) and behaviour (e.g., fights, confrontations). Here, it is proposed that masculine honour beliefs can also be associated with subtle, withdrawal-related behaviours, such as reluctance to engaging in feminine tasks and befriend feminine men. Furthermore, based on the theory suggesting that manifest indicators of a culture of masculine honour are expressions of individuals' overactive 'reputation maintenance psychology', I tested whether these subtle behaviours are underpinned by reputation maintenance concerns. Using self-report measures and different cultural samples (UK, Turkey, Saudi Arabia), the studies reported here as a whole provided evidence for the proposed associations and the reputation maintenance account. Studies 1a-b and 2a-b established an association between masculine honour ideals and men's self-presentations using masculine traits, as well as disfavourable judgments of effeminate men. Studies 3a-b and 4 focused on examining a voluntary relationship decision (choosing to associate oneself with a target as friends) to make reputational issues more salient and demonstrated that men who endorse higher levels of masculine honour beliefs were more reluctant to being friends with effeminate men. Study 4 further showed that this was due to high honour-endorsing men's concerns that being associated with an effeminate man who is perceived as lacking coalitional value would damage their own reputation among male friends. Focusing on the issue of men's disinterest in domestic roles such as child care, Studies 5a-b and 6 demonstrated a relationship between masculine honour beliefs and men's negative feelings (shame, frustration) about being a primary caregiver to their own children and revealed that this is due to high honour-endorsing men's concerns of losing reputation among their male friends, but not due to their wives' reduced appreciation of them. Taken together, these findings extend our understanding of individuals socialized with masculine honour norms, and also offer more nuanced explanations of men's anti-effeminacy bias and disinterest in communal roles.