The effects of "phubbing" on social interaction

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This research experimentally investigated the social consequences of “phubbing” – the act of snubbing someone in a social setting by concentrating on one’s mobile phone. Participants viewed a three-minute animation in which they imagined themselves as part of a dyadic conversation. Their communication partner either phubbed them extensively, partially, or not at all. Results revealed that increased phubbing significantly and negatively affected perceived communication quality and relationship satisfaction. These effects were mediated by reduced feelings of belongingness and both positive and negative affect. This research underlines the importance of phubbing as a modern social phenomenon to be further investigated.