Good Asking: the role of research in efficient, effective and enjoyable fundraising

Breeze, Beth (2017) Good Asking: the role of research in efficient, effective and enjoyable fundraising. Project report. Institute of Fundraising, London, UK

Abstract

Fundraising is necessary to pay for the good work of charities, but the processes by which funds are raised are not well known or widely understood. This report shines a spotlight on one important aspect of the job that has recently received significant attention from the media and policymakers, to explain how and why fundraisers conduct research.

Item Type: Monograph (Project report)
Uncontrolled keywords: fundraising; prospect research; philanthropy; charitable giving
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV40 Charities
H Social Sciences > HV Social pathology. Social and public welfare > HV27 Philanthropists
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Social Policy
Depositing User: Beth Breeze
Date Deposited: 20 Dec 2017 09:35 UTC
Last Modified: 29 May 2019 20:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/65560 (The current URI for this page, for reference purposes)
Breeze, Beth: https://orcid.org/0000-0002-9458-9404
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