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Good Asking: the role of research in efficient, effective and enjoyable fundraising

Breeze, Beth (2017) Good Asking: the role of research in efficient, effective and enjoyable fundraising. Project report. Institute of Fundraising, London, UK (KAR id:65560)

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Abstract

Fundraising is necessary to pay for the good work of charities, but the processes by which funds are raised are not well known or widely understood. This report shines a spotlight on one important aspect of the job that has recently received significant attention from the media and policymakers, to explain how and why fundraisers conduct research.

Item Type: Monograph (Project report)
Uncontrolled keywords: fundraising; prospect research; philanthropy; charitable giving
Subjects: H Social Sciences > HV Social pathology. Social and public welfare > HV40 Charities
H Social Sciences > HV Social pathology. Social and public welfare > HV27 Philanthropists
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Social Policy
Depositing User: Beth Breeze
Date Deposited: 20 Dec 2017 09:35 UTC
Last Modified: 29 May 2019 20:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/65560 (The current URI for this page, for reference purposes)
Breeze, Beth: https://orcid.org/0000-0002-9458-9404
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