Breeze, Beth (2017) Good Asking: the role of research in efficient, effective and enjoyable fundraising. Project report. Institute of Fundraising, London, UK (KAR id:65560)
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| Official URL: https://www.institute-of-fundraising.org.uk/guidan... |
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Abstract
Fundraising is necessary to pay for the good work of charities, but the processes by which funds are raised are not well known or widely understood. This report shines a spotlight on one important aspect of the job that has recently received significant attention from the media and policymakers, to explain how and why fundraisers conduct research.
| Item Type: | Reports and Papers (Project report) |
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| Uncontrolled keywords: | fundraising; prospect research; philanthropy; charitable giving |
| Subjects: |
H Social Sciences > HV Social pathology. Social and public welfare > HV40 Charities H Social Sciences > HV Social pathology. Social and public welfare > HV27 Philanthropists |
| Divisions: | Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research |
| Depositing User: | Beth Breeze |
| Date Deposited: | 20 Dec 2017 09:35 UTC |
| Last Modified: | 16 Feb 2021 13:52 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/65560 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Breeze, Beth.
| Creator's ORCID: |
 https://orcid.org/0000-0002-9458-9404
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