Skip to main content

An Investigation into Factors Influencing Students’ Attitude toward using Social Media as a Recruitment Tool

Al Baghlani, Ali, Al-Tabbaa, O. (2014) An Investigation into Factors Influencing Students’ Attitude toward using Social Media as a Recruitment Tool. International Journal of Management Academy, 2 (1). pp. 9-26. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.ijoma.org/?_action=articleInfo&article=...

Abstract

It is of no doubt that social media sites have become the most dominated subject in today life. However, the effect of those websites has widely disseminated not only into social life but into the business world as well. Recruitment is one of the topics that have influence by social networking sites. Previous studies have shown growing use of social networking sites such as Facebook, Twitter and LinkedIn as a recruitment tool. As a result studying individuals’ attitudes toward using those websites have grabbed significant attention into the scientific field. In fact, many factors have influence on individuals’ attitudes. This research is an investigation into factors influencing student’s attitude toward using social media as a recruitment tool. A total of 101 respondents were participated in this quantitative research. The collected data were analysed by using various methods like Reliable scale of Cronbach, Pearson correlation, Distributive Statistics, T-Test and Multiple regression. The findings indicate that the respondents were not using social media as a recruitment tool. However, the results also revealed that perceived social media usefulness and self-efficacy, and privacy concern were significantly correlated to the students’ attitude while Year of study has no influence on the dependent variable students’ attitude.

Item Type: Article
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Omar Al-Tabbaa
Date Deposited: 18 Dec 2017 10:37 UTC
Last Modified: 01 Aug 2019 10:42 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/65546 (The current URI for this page, for reference purposes)
Al-Tabbaa, O.: https://orcid.org/0000-0003-2669-4576
  • Depositors only (login required):