An Investigation into Factors Influencing Students’ Attitude toward using Social Media as a Recruitment Tool

It is of no doubt that social media sites have become the most dominated subject in today life. However, the effect of those websites has widely disseminated not only into social life but into the business world as well. Recruitment is one of the topics that have influence by social networking sites. Previous studies have shown growing use of social networking sites such as Facebook, Twitter and LinkedIn as a recruitment tool. As a result studying individuals’ attitudes toward using those websites have grabbed significant attention into the scientific field. In fact, many factors have influence on individuals’ attitudes. This research is an investigation into factors influencing student’s attitude toward using social media as a recruitment tool. A total of 101 respondents were participated in this quantitative research. The collected data were analysed by using various methods like Reliable scale of Cronbach, Pearson correlation, Distributive Statistics, T-Test and Multiple regression. The findings indicate that the respondents were not using social media as a recruitment tool. However, the results also revealed that perceived social media usefulness and self-efficacy, and privacy concern were significantly correlated to the students’ attitude while Year of study has no influence on the dependent variable students’ attitude.