Birmingham: A "Locality Approach" to Combating Worklessness

The locality approach to worklessness in Birmingham is an approach to tackling worklessness developed by the city. It was locality driven and focused on areas where worklessness was high. Detailed consultation took place to agree neighbourhood employment and skills plans and services commissioned on that basis. It also had a strong client focus adopting an integrated employment and skills model. The aim of the model was to offer a continuous service, incorporating the provision of targeted action and support that each individual required no matter which provider they accessed. It enabled an in-depth understanding of issues for local residents where worklessness was high, which provided the opportunity for provider organisations to work together for the first time and to develop small-scale innovative projects. Key was the agreement of the major players in the local welfare system and their signing up to the model.