Skip to main content

The Allure of the Illegal: Choice Modeling of Rhino Horn Demand in Vietnam

Hanley, Nick, Sheremet, Oleg, Bozzola, Martina, MacMillan, Douglas C. (2018) The Allure of the Illegal: Choice Modeling of Rhino Horn Demand in Vietnam. Conservation Letters, 11 (3). Article Number e12417. ISSN 1755-263X. (doi:10.1111/conl.12417) (KAR id:64327)

PDF Publisher pdf
Language: English

Download (215kB) Preview
[thumbnail of Hanley_et_al-2017-Conservation_Letters.pdf]
This file may not be suitable for users of assistive technology.
Request an accessible format
Official URL


Using choice modeling, we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalized compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.

Item Type: Article
DOI/Identification number: 10.1111/conl.12417
Uncontrolled keywords: Choice modeling; illegal hunting; rhinoconservation; trade in wildlife products; Vietnam
Subjects: Q Science > QH Natural history > QH75 Conservation (Biology)
Divisions: Divisions > Division of Human and Social Sciences > School of Anthropology and Conservation
Depositing User: Douglas MacMillan
Date Deposited: 08 Nov 2017 15:07 UTC
Last Modified: 16 Feb 2021 13:50 UTC
Resource URI: (The current URI for this page, for reference purposes)
MacMillan, Douglas C.:
  • Depositors only (login required):


Downloads per month over past year