The Allure of the Illegal: Choice Modeling of Rhino Horn Demand in Vietnam

Hanley, Nick, Sheremet, Oleg, Bozzola, Martina, MacMillan, Douglas C. (2018) The Allure of the Illegal: Choice Modeling of Rhino Horn Demand in Vietnam. Conservation Letters, 11 (3). Article Number e12417. ISSN 1755-263X. (doi:10.1111/conl.12417) (KAR id:64327)

PDF Publisher pdf Language: English This work is licensed under a Creative Commons Attribution 4.0 International License.
Download this file (PDF/230kB)	Preview
Request a format suitable for use with assistive technology e.g. a screenreader
Official URL: http://dx.doi.org/10.1111/conl.12417
Additional URLs: Publisher

Abstract

Using choice modeling, we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalized compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.

Item Type:	Article
DOI/Identification number:	10.1111/conl.12417
Uncontrolled keywords:	Choice modeling; illegal hunting; rhinoconservation; trade in wildlife products; Vietnam
Subjects:	Q Science > QH Natural history > QH75 Conservation (Biology)
Institutional Unit:	Schools > School of Natural Sciences > Conservation
Former Institutional Unit:	Divisions > Division of Human and Social Sciences > School of Anthropology and Conservation
Depositing User:	Douglas MacMillan
Date Deposited:	08 Nov 2017 15:07 UTC
Last Modified:	22 Jul 2025 08:58 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/64327 (The current URI for this page, for reference purposes)

University of Kent Author Information

MacMillan, Douglas C..

Creator's ORCID:	https://orcid.org/0000-0003-2573-5049
CReDIT Contributor Roles:

Depositors only (login required):

Altmetric

Total Views

Total unique views of this page since July 2020. For more details click on the image.