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From beggar to partner: nonprofit-business collaboration as a strategic choice for the nonprofits

Al-Tabbaa, O., Leach, Desmond J (2013) From beggar to partner: nonprofit-business collaboration as a strategic choice for the nonprofits. In: Academy of Management Proceedings. Academy of Management Conference 2013. 2013 (1). Academy of Management (doi:10.5465/AMBPP.2013.13686abstract) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:63705)

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http://dx.doi.org/doi:10.5465/AMBPP.2013.13686abst...

Abstract

Nonprofit-Business collaboration (NBC) has been widely investigated, being regarded as a value creation mechanism for society (by providing better solutions to address complex social issues) and business (by delivering economic gains as part of social responsibility programs). NBC from the perspective of nonprofit organizations (NPOs), however, has been overlooked, in particular how they plan strategically to attract prospective business partners. In this paper, we propose a framework to facilitate NPOs’ strategy development and assess its relevance with data obtained from 15 NPOs. In general, findings indicate that the framework captures the foundations of effective strategy in terms of the number and quality of collaborations. The paper provides recommendations for practice and new research directions.

Item Type: Conference or workshop item (Paper)
DOI/Identification number: 10.5465/AMBPP.2013.13686abstract
Uncontrolled keywords: cross-sector collaboration, nonprofit sector, strategic planning
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Tracey Pemble
Date Deposited: 03 Oct 2017 09:23 UTC
Last Modified: 08 Oct 2021 15:51 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/63705 (The current URI for this page, for reference purposes)

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