A discussion regarding Baudrillard’s argument that we no longer consume things, but signs

Jean Baudrillard is commonly known throughout academic circles and others for being somewhat of a maverick thinker. One could say he represents the ‘high priest’ of postmodern analysis, especially in the field of the consumption of objects. Baudrillard started his academic life as a critical theorist yet throughout his career has moved further and further away from his Marxist roots. Gane (1991) argues that after the events of May 1968 that Baudrillard adapted his views because of the relative failure of the uprising, and began to believe that revolutionary change was no longer possible. Baudrillard’s work however can be seen to have a common thread throughout his career, that is, his continuing analysis of consumer objects.