Czinkota, M. (2014) The U.S. Senate Report On Torture : Curative international marketing as remedy. . OVI Magazine. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59270)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://www.ovimagazine.com/art/11836 |
Abstract
The U.S. Senate report on the treatment of Islamic extremist captives has dealt a major blow to the reputation of American exceptionalism. “Curative International Marketing” can help restore the brand equity loss of the United States.
Item Type: | Internet publication |
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Subjects: | H Social Sciences |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Michael Czinkota |
Date Deposited: | 30 Nov 2016 11:08 UTC |
Last Modified: | 05 Nov 2024 10:51 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/59270 (The current URI for this page, for reference purposes) |
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