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How Companies Can Befriend a Trend

Czinkota, M., Schrader, M.F. (2015) How Companies Can Befriend a Trend. Marketing News, . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59239)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
https://www.ama.org/publications/MarketingNews/Pag...
Item Type: Article
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 29 Nov 2016 15:37 UTC
Last Modified: 17 Aug 2022 11:01 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/59239 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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