Czinkota, M. (2000) International information cross?fertilization in marketing ? An empirical assessment. European Journal of Marketing, European Journal of Marketing, 34 (11/12). pp. 1305-1314. ISSN 0309-0566. (doi:10.1108/03090560010348461) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58484)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://dx.doi.org/10.1108/03090560010348461 |
Abstract
Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were examined to determine the level of international authorship of their content. While the European Journal of Marketing and the Journal of International Marketing were found to have substantial international representation among their authors, most other marketing journals had only limited international input. Recommendations are made on how to increase the international cross?fertilization of marketing knowledge.Global awareness and international information exchange have long been highlighted by academia as a principal component of continued business competitiveness. In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were examined to determine the level of international authorship of their content. While the European Journal of Marketing and the Journal of International Marketing were found to have substantial international representation among their authors, most other marketing journals had only limited international input. Recommendations are made on how to increase the international cross?fertilization of marketing knowledge.
Item Type: | Article |
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DOI/Identification number: | 10.1108/03090560010348461 |
Uncontrolled keywords: | Marketing research, Globalization, Joint ventures, Information exchange |
Subjects: | H Social Sciences |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Michael Czinkota |
Date Deposited: | 09 Nov 2016 11:55 UTC |
Last Modified: | 05 Nov 2024 10:49 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/58484 (The current URI for this page, for reference purposes) |
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