Product Development the Japanese Way

Czinkota, M., Kotabe, M. (1990) Product Development the Japanese Way. Journal of Business Strategy, 11 (6). pp. 31-36. ISSN 0275-6668. (doi:10.1108/eb039386) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58254)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL: http://dx.doi.org/10.1108/eb039386

Abstract

The Japanese approach to product development emphasizes continual technological improvement aimed at making an already successful product even better for customers. Is it time for U.S. companies to take some lessons from Japan.

Item Type:	Article
DOI/Identification number:	10.1108/eb039386
Subjects:	H Social Sciences
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Michael Czinkota
Date Deposited:	03 Nov 2016 14:42 UTC
Last Modified:	05 Nov 2024 10:49 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/58254 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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