Czinkota, M., Ursic, M. (1991) Classification of exporting firms according to sales and growth into a share matrix. Journal of Business Research, 22 (3). pp. 243-253. ISSN 0148-2963. (doi:10.1016/0148-2963(91)90005-I) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58253)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1016/0148-2963(91)90005-I |
Abstract
An export growth share matrix, which divides firms into four categories based on export percentage and anticipated growth, was developed from an analysis of past literature and an empirical data base. Implications are then developed for each category of firms to help the government encourage exporting and to improve managerial decisions regarding marketing abroad.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1016/0148-2963(91)90005-I |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 03 Nov 2016 14:44 UTC |
| Last Modified: | 05 Nov 2024 10:49 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58253 (The current URI for this page, for reference purposes) |
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