Czinkota, M., Ronkainen, I.A. (1991) The globalization of the U.S. economy: Consumer market implications. Journal of International Consumer Marketing, 3 (4). pp. 51-68. ISSN 0896-1530. (doi:10.1300/J046v03n04_05) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58251)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1300/J046v03n04_05 |
Abstract
This article presents an overview of the sweeping changes which have taken place in the global economy. Subsequently, the effects of these changes on U.S. consumer goods marketers are discussed. By linking together the implications of growing competitiveness, larger financial flows, and increasing foreign direct investment, the authors then suggest possible scenarios for future developments in consumer goods trade.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1300/J046v03n04_05 |
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 03 Nov 2016 14:48 UTC |
| Last Modified: | 16 Nov 2021 10:23 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58251 (The current URI for this page, for reference purposes) |
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