Czinkota, M., Springer, R. (1997) Managementausbildung in Rußland unter den bedingungen der transformation zur marktwirtschaft. der markt, 36 (2). pp. 51-62. ISSN 0025-3863. (doi:10.1007/BF03032056) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58246)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://dx.doi.org/10.1007/BF03032056 |
Abstract
Changes in management thinking and practice are an important precondition for a successful transition from planned to market economy. On the example of Russia, this article highlights the primacy of market-driven business knowledge for changes in management. Based on an empirical study, attitudes of Russians towards business learning are presented. A rank order of business education needs is being established and requirements for a successful educational approach and delivery are being proposed. Business education in Russia has to be adjusted continuously to reflect the progress in transition. It also must aim at both the communication of knowledge and the shifting of behavioral patterns.
Item Type: | Article |
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DOI/Identification number: | 10.1007/BF03032056 |
Uncontrolled keywords: | Managementausbildung, Marketing, Rußland, Management, Zentral-und Osteuropa |
Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Michael Czinkota |
Date Deposited: | 01 Nov 2016 16:43 UTC |
Last Modified: | 16 Nov 2021 10:23 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/58246 (The current URI for this page, for reference purposes) |
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