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Positioning terrorism in management and marketing: Research propositions

Czinkota, M., Knight, G.A., Liesch, P.W., Steen, J. (2005) Positioning terrorism in management and marketing: Research propositions. Journal of International Management, 11 (4). pp. 581-604. ISSN 1075-4253. (doi:10.1016/j.intman.2005.09.011) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58234)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1016/j.intman.2005.09.011

Abstract

Terrorism poses both direct and indirect threats to the operations of the firm. It represents a market imperfection that increases transaction costs and creates barriers to the free flow of goods, affecting potential gains that would occur in the presence of unhindered exchange. Terrorism reflects the risk or actual encounter of violent acts, whose goal is to engender fear, coercion, or intimidation. We investigate terrorism and its association with marketing strategy and operations. Key concepts on terrorism are reviewed and a collection of propositions is offered. We highlight the pivotal roles of sourcing, production, distribution, pricing, communications, and general business strategy as functions influenced by, or capable of influencing, terrorism. Lastly, we offer managerial implications, as well as directions and guidelines for future research.

Item Type: Article
DOI/Identification number: 10.1016/j.intman.2005.09.011
Uncontrolled keywords: Exporting, Foreign direct investment, International marketing, Pricing, Risk assessment, Strategic planning, Terrorism
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 01 Nov 2016 14:58 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58234 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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