Czinkota, M., Ronkainen, I.A. (2011) Global business: Positioning ventures ahead. Global Business: Positioning Ventures Ahead . Taylor and Francis, 250 pp. ISBN 978-0-203-87510-0. (doi:10.4324/9780203875100) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58217)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.4324/9780203875100 |
Abstract
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one's territory.
| Item Type: | Book |
|---|---|
| DOI/Identification number: | 10.4324/9780203875100 |
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 09 Nov 2016 09:50 UTC |
| Last Modified: | 05 Nov 2024 10:49 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58217 (The current URI for this page, for reference purposes) |
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