“Out there”: British travel journalism and the negotiation of cultural difference

This chapter examines how British travel journalism provides its readership with cultural frames of reference for a specific touristic experience: safari holidays in Africa. It will focus on a selection of articles from British broadsheet newspapers, from The Sunday Times, and The Sunday Telegraph. The intention is to address two principal concerns. What representational strategies are deployed in travel journalism on this region and how are they constitutive of broader British imaginings of Africa? Secondly, it is important that these representational concerns are considered in terms of the commercial context in which they are produced. In addressing these concerns the intention is also to explore how this is indicative of the broader, cultural frames of reference through which travel journalism views its “others”.