The impact of gender ideologies on men's and women's desire for a traditional or non-traditional partner

Two studies examine preferences for a long-term partner who conforms to traditional or non- traditional gender roles. The studies both demonstrate a link between benevolent sexism and preference for a traditional partner. However, Study 1 also demonstrates a strong preference among women for a non-traditional partner. We measured ambivalent sexist ideologies before introducing participants to either a stereotypically traditional or stereotypically non-traditional character of the opposite sex. In Study 1, women high in benevolence toward men reported a preference for a traditional man when compared to women low in benevolence toward men. We found no such link for hostility toward men. Study 2 showed that men high in benevolent sexism preferred a traditional woman more than men low in benevolent sexism. Again, this was not the case for hostile sexism. The studies provide evidence using both the Ambivalence Toward Men Inventory and the Ambivalent Sexism Inventory and demonstrate a relationship between benevolent ideology and partner choice that adds to a literature on partner preference which has to date been focused on preference dimensions of attractiveness and resources.