Green supply chain management enablers: Mixed methods research

This paper contributes to the literature on green supply chain management

(GSCM) by arguing for the use of mixed methods for theory building. The

literature has identified antecedents and enablers for the adoption of GSCM

practices. Nevertheless, there is relatively little research on building robust

methodological approaches and techniques that take into account the dynamic

nature of green supply chains. To address this gap, the paper firstly reviews

systematically the literature on GSCM enablers; secondly, it argues for the use

of mixed methods research to address questions related to GSCM enablers;

thirdly, it uses interpretive structural modeling (ISM), MICMAC analysis, and

confirmatory factor analysis (CFA) to illustrate the application of mixed

methods in GSCM by testing a model on the enablers of GSCM; and fourthly,

highlights the influence of enablers including, inter alia, top management

commitment, institutional pressures, supplier and customer relationship

management on financial and environmental performance. Finally, we conclude

with limitations and further research directions.