Skip to main content

Why do high-tech firms suffer delays in international new product rollouts?

Chryssochoidis, George M. (2000) Why do high-tech firms suffer delays in international new product rollouts? International Journal of Manufacturing Technology & Management, 2 (1-7). pp. 901-918. ISSN 1368-2148. E-ISSN 1741-5195. (doi:10.1504/IJMTM.2000.001383) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1504/IJMTM.2000.001383

Abstract

Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.

Item Type: Article
DOI/Identification number: 10.1504/IJMTM.2000.001383
Uncontrolled keywords: high-tech industry, new product launch, international markets, delays
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 14:51 UTC
Last Modified: 29 May 2019 16:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52846 (The current URI for this page, for reference purposes)
Chryssochoidis, George M.: https://orcid.org/0000-0001-9868-7119
  • Depositors only (login required):