Why do high-tech firms suffer delays in international new product rollouts?

Chryssochoidis, George M. (2000) Why do high-tech firms suffer delays in international new product rollouts? International Journal of Manufacturing Technology & Management, 2 (1-7). pp. 901-918. ISSN 1368-2148. E-ISSN 1741-5195. (doi:10.1504/IJMTM.2000.001383) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52846)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL: http://dx.doi.org/10.1504/IJMTM.2000.001383

Abstract

Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.

Item Type:	Article
DOI/Identification number:	10.1504/IJMTM.2000.001383
Uncontrolled keywords:	high-tech industry, new product launch, international markets, delays
Subjects:	H Social Sciences
Divisions:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Kimberley Attard-Owen
Date Deposited:	07 Dec 2015 14:51 UTC
Last Modified:	05 Nov 2024 10:39 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/52846 (The current URI for this page, for reference purposes)

University of Kent Author Information

Chryssochoidis, George M..

Creator's ORCID:	https://orcid.org/0000-0001-9868-7119
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