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Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred Amofa, Fearne, Andrew, Duffy, Rachel (2014) Exploring supermarket loyalty card analysis to identify who buys fairtrade. The International Review of Retail, Distribution and Consumer Research, 24 (3). pp. 328-346. ISSN 0959-3969. (doi:10.1080/09593969.2014.890954) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1080/09593969.2014.890954
Item Type: Article
DOI/Identification number: 10.1080/09593969.2014.890954
Uncontrolled keywords: loyalty card data, ethical shopper, market segmentation, fairtrade, cross shopping
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Rachel Duffy
Date Deposited: 15 Jan 2015 12:51 UTC
Last Modified: 29 May 2019 14:05 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/46702 (The current URI for this page, for reference purposes)
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