Yamoah, Fred Amofa, Fearne, Andrew, Duffy, Rachel (2014) Exploring supermarket loyalty card analysis to identify who buys fairtrade. The International Review of Retail, Distribution and Consumer Research, 24 (3). pp. 328-346. ISSN 0959-3969. (doi:10.1080/09593969.2014.890954) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:46702)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1080/09593969.2014.890954 |
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1080/09593969.2014.890954 |
| Uncontrolled keywords: | loyalty card data, ethical shopper, market segmentation, fairtrade, cross shopping |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Rachel Duffy |
| Date Deposited: | 15 Jan 2015 12:51 UTC |
| Last Modified: | 17 Aug 2022 10:58 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/46702 (The current URI for this page, for reference purposes) |
- Export to:
- RefWorks
- EPrints3 XML
- BibTeX
- CSV
- Depositors only (login required):
Altmetric
Altmetric
