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Social Media: A Tool for Open Innovation

Mount, Matthew P., Garcia Martinez, Marian (2014) Social Media: A Tool for Open Innovation. California Management Review, 56 (4). pp. 124-143. ISSN 0008-1256. E-ISSN 2162-8564. (doi:10.1525/cmr.2014.56.4.124) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1525/cmr.2014.56.4.124

Abstract

Despite the exponential rise of social media use in external stakeholder engagement, academic research and managerial practice have paid little attention to how it can be used for open innovation across the entire innovation funnel, spanning ideation, R&D, and commercialization. As a result, there is little understanding of how companies can organize for and implement social media for open innovation. Utilizing a multiple case study design, this article examines its application across the entire innovation process. It proposes a range of organizational and technological adaptations that managers can implement to ensure they realize the innovative benefits of social media application.

Item Type: Article
DOI/Identification number: 10.1525/cmr.2014.56.4.124
Uncontrolled keywords: Social Media, Open Innovation, Ideation, R&D, Commercialization
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Marian Garcia
Date Deposited: 14 Oct 2014 11:08 UTC
Last Modified: 29 May 2019 13:12 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/43387 (The current URI for this page, for reference purposes)
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