Minority Influence. Into the Mainstream.

This volume nicely illustrates a group-here, a group of scholars interested in the way in which minorities manage to exert social influence on majorities-undergoing the transition between these stages. The crystallizing, precipitating event that triggered the emergence of this group of scholars was the demonstration some 25 years ago by Serge Moscovici and his colleagues (e.g., Moscovici, Lage, & Naffrechoux, 1969) that even a clearly incorrect minority could, under the proper conditions, influence members of the majority.