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To Pay or Not to Pay?: Do Extrinsic Incentives Alter the Köhler Group Motivation Gain?

Kerr, Norbert L., Feltz, Deborah L., Irwin, Brandon C. (2013) To Pay or Not to Pay?: Do Extrinsic Incentives Alter the Köhler Group Motivation Gain? Group Processes Intergroup Relations, 16 (2). pp. 257-268. ISSN 1368-4302. E-ISSN 1461-7188. (doi:10.1177/1368430212453632) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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The Köhler effect is an increase in task motivation that occurs in performance groups when one is (a) less capable than one’s fellow group members, and (b) one’s efforts are particularly indispensible for group success. Recently, it has been shown that the Köhler effect can dramatically increase one’s motivation to exercise. The present study examines the potential moderating effect of the provision of extrinsic incentives on such Köhler motivation gains. When participants were offered such an extrinsic incentive for persisting at an exercise task, a robust Köhler effect was observed—participants who thought they were the less capable member of a dyad working at a conjunctive-group exercise task persisted 26% longer than comparable individual exercisers. But an even stronger effect (a 43% improvement) was observed when no such incentive was on offer. Possible explanations and boundary conditions for this moderating effect are discussed.

Item Type: Article
DOI/Identification number: 10.1177/1368430212453632
Uncontrolled keywords: group motivation, incentives, Köhler effect, exercise
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Psychology > Social Psychology
Depositing User: Norbert L Kerr
Date Deposited: 07 Jun 2014 19:53 UTC
Last Modified: 29 May 2019 12:39 UTC
Resource URI: (The current URI for this page, for reference purposes)
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